Bexley Business Club – Presentations for January 2010


Feedback on Business Networking via Linked In

by James Stockdale of Redtop Digital Media to follow up from our November meeting where the use of “Linked In” had been explained. It would seem that a small number of the members present had tried to use this ‘social networking’ feature but were still a little bit reluctant and really wanted to know where to go next after signing up to this opportunity.

The Club has its own area ‘Friends of Bexley Business Club’ and I believe Barry Pearce will be promoting this to all members when he is able and I am sure we will be returning to this topic for some time – watch this space!!!!

Please join as soon as you can.

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Speaker for the Evening

The speaker was Barnaby Wynter of The Brand Bucket Company.

His topic was :

"Make your Marketing Work – the Brand Bucket way"

Now I usually give a short resume at this of the meeting report and I will try to distil the multitude of ideas presented by Barnaby – this is my own take as follows:

All businesses have ‘Prospects’ and want to turn these into ‘Potential Customers’

The BRAND BUCKET identifies six stages / steps going down the bucket and briefly explained as follows:

We all Start with Prospects
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Awareness – “do people know about you”
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Create the Right Image – Strongest is the image of yourself
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Tell People what you DO – Sell Benefits not Features
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Create a Response – Get their interest
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Usage – Deliver what you say
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Loyalty – Use incentivised conversations
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Now see everybody as Potential Customers

• Note that there are always less Customers than Prospects !

• 68% of people leave a business alone because nobody LISTENED to them

• And a final comment – you have two ears and one mouth – please use them in that proportion

A good interaction was achieved with those present and it was a very persuasive and informative presentation. All in all a most enjoyable evening admirably rounded off by our speaker.

Barnaby, thank you again and I like the concept of “Bucket”.

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by Peter Berry, Secretary and Committee Member of the Bexley Business Club